Neon Games Performance on Android in New Zealand: Q2 2025

In the second quarter of 2025, the performance of the top Neon Games on Android in New Zealand revealed some interesting trends, as reported by Sensor Tower.

The Tower - Idle Tower Defense saw a notable increase in weekly revenue, peaking at around $1K in late May. Downloads exhibited a downward trend, starting from approximately 188 in early April to about 83 by the end of June. Weekly active users initially rose, reaching 419 in mid-May, but gradually declined to 244 by the quarter's end.

Beatstar - Touch Your Music experienced a spike in weekly revenue, reaching around $519 in the last week of May. Downloads surged to 197 during the same period but generally remained between 26 and 61 throughout the quarter. Active users fluctuated, peaking at 1367 in late May before stabilizing at around 1096 by June's end.

Geometry Dash maintained a consistent revenue stream, with a modest climb to $130 by late June. Downloads stayed relatively stable, ranging from 23 to 37. Active users saw a slight decrease, averaging around 231 towards the quarter's end.

Idle Brick Breaker showed varied revenue patterns, with a peak of $70 in early June. Downloads dwindled to zero in June after a steady start. Active users followed a similar pattern, decreasing from 68 in early April to 23 by the end of June.

Finally, Bricks Breaker Quest recorded a stable revenue, with a peak of $51 in late April. Downloads were consistent, ranging from 23 to 50, while active users remained around 211 by the end of June.

These insights underscore the dynamic nature of the mobile gaming market in New Zealand, with more detailed analytics available from Sensor Tower.